AI Insights · Timothy · April 2021
Top 5 iOS Drawing & Coloring Apps in Latin America: Q1 2021 Performance
A look at the Q1 2021 performance of the leading iOS Drawing & Coloring apps in Latin America, showcasing download and usage trends. Insights provided by Sensor Tower reflect user engagement and app popularity in the region.
In the first quarter of 2021, the Latin American market witnessed varying performance trends among the top iOS Drawing & Coloring applications. Here's a brief overview of the data provided by Sensor Tower, offering a snapshot of the app dynamics in the region.
Crazy Labs' app Phone Case DIY experienced a steady decline in both downloads and weekly active users (WAUs), starting the quarter with approximately 50K downloads and 69K WAUs, and ending with around 17K downloads and 33K WAUs.
X-Flow's Happy Color® Art Coloring Book maintained a more stable performance, with downloads ranging from 14K to 12K and WAUs showing a slight fluctuation, starting at 128K and finishing the quarter at around 119K. Revenue for Happy Color® saw some peaks and troughs, with a notable climb to $457 USD in mid-January.
Chachiware's Pinturillo 2 - Draw & Guess downloads decreased from 13K to 9K, while WAUs saw a gradual drop from 23K to around 18K by the end of the quarter.
Zephyrmobile's Paint by Number Oil: Hey Color experienced significant volatility in downloads, peaking at 24K in early February before dropping to less than 1K by the end of March. WAUs mirrored this pattern, starting at 8K, peaking at 34K, and then dropping to around 11K.
Lastly, Color by Number：Coloring Games by Wildlife Inc saw its downloads decrease from 15K to 9K, while WAUs decreased from 51K to 33K. Revenue showed a downward trend, starting at around $6.9K and ending the quarter at approximately $4.9K.
For more detailed insights and data analysis, Sensor Tower's platform provides an in-depth look into the app performance and user engagement trends.
